Diyan Mihaylov (Diddo)
Product Strategy | Product Operations | Leadership

I got into product management in 2014 because I like talking to customers and solving problems. A couple of years later, I am on a first-name basis with the top users of my products.

I also initiated and built from scratch the largest community of product people in Sofia (currently ~2000 members). Organized product events with Skyscanner, Financial Times, Viber, Ocado Technology, Glassdoor, Linkedin, Uber, and many others.

My achievements at startups and fast-growing companies:

🟠 Successfully recruited and coached product managers into +1 level roles

🟠 Gained efficiencies through better product ops in remote-first / distributed teams

🟠 Increased revenues through the right product strategies

✔️Professional Skills

Product Management | Product Strategy | Product Teams | Customer Experience | Recruitment | UX | UI | Data | Remote / Distributed Teams

✔️Domain Knowledge

E-Commerce | Payments | Enterprise Software | Conversational AI

Senior Product Manager, FinTech2022-Present
Product Management Adviser2017-Present

My own product management consulting practice.

I advise CEOs, founders, startups, and scale-ups on:

- Product Strategy

- Success Metrics

- 0 to 1 Product Launches

- Product Team Structure & Ops

Past projects:

1. Product strategy and team structure for a Swiss biotech startup

2. 0-1 product launch for a Danish startup

3. 0-1 product launch for a German startup

4. Product vision and strategy for a Polish gaming startup

5. Product feasibility and viability investigation for a health tech startup in Bulgaria

ProductTank Sofia2015-Present

Initiated and built from scratch the largest community of product people in Sofia (currently ~2000 members). Organized product events with Skyscanner, Financial Times, Viber, Ocado Technology, Glassdoor, Linkedin, Uber, and many others.

- Join our next meetup here:

Cashier Platform Product Team Manager (Payments)
Flutter Entertainment2020-2021

My team's goals were ensuring compliance with regulations of 20+ countries and increasing the KYC pass rate through improvements in the product experience.

- Used future trends, user feedback, and known tech constraints to define product outcomes

- Defined success metrics

- Prioritized the order in which to do the improvements

- Gained stakeholder acceptance of the roadmap

- Directly managed 5 product managers

- Kept full compliance with regulations

- Increased KYC pass rate by double-digit pp

Senior Product Manager

I was fully dedicated to Shutterfly, Inc. - one of the leading online retailers and manufacturers of high-quality personalized products and services in the world.

As part of the product team, I had a 15-person x-functional team in 4 locations, building a product of 100+ mln USD in revenue per year. Responsibilities:

  • Long and short term strategy and roadmap setup
  • UX strategy and customer experience feedback collection
  • Product key metrics definition and success measurement
  • Experimentation and growth strategy and roadmap
  • Building and motivating a distributed team in 4 locations

I started as the first product person in the company and subsequently became CPO.


  • Created new product development processes in the company that sped up new feature releases from 6 weeks to 14 days.
  • Introduced a feature rating process that shaped the product roadmap for the next 2 years with Top 3 priority improvements and developments.
  • Led a review of the technical architecture of the product, and introduced improvements that reduced downtime, the number of critical errors, and the cost of infrastructure.
  • Delivered monthly product update presentations to the Executive Board of the company.

As the first PM, I drove the product from an MVP to a scaleable solution, including:

  • Introduced a process for planning releases and managing feature prioritization.
  • Set up product development procedures, processes, and communication tools that collected, analyzed, and incorporated feedback from the customers, sales and marketing team, tech team.
  • Defined the roadmap of the company to go from MVP to a scalable solution.
  • Introduced UX/UI improvements by working with a team of remote designers.
Assitant Manager
Global Program Manager, Commercial Excellence
MSc. Management of Innovation and Business Development
Copenhagen Business School, Denmark2007-2009
BSc. International Business
Copenhagen Business School, Denmark2003-2006